What is it? Nike just released the Women’s Premim Print pack, a limited edition set of three shoe styles. All of the shoes were made using shredded magazines. The main material used in eaxh shoe is a kind of laminated fabric, created from old glossies. They are a part of Nike’s spring collection and probably only available in Europe and China.
Why it’s cool? These shoes give print publications a kind of afterlife. Due the use of recycled magazines, each shoe will be unique and different from all others. The people who are going to wear these limited editions will spread the word about recycling and sustainability. www.freshnessmag.com
