Thursday, November 11, 2010

Interactive display window.

What is it?
This is a project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC.
The business concept of WeSC is "Good people doing great things together".
This brand hired professonal skaters and snowboarders as their activists. These activist (for example skater Jason Lee) are cool, inspiring, and are the ones that differentiates WeSC from other street clothing brands.
The idea behind this interactive window is  to have the brand and clothing interact with people as they walk past the window. The stars of the video are the activists of WeSC.

Why it’s cool?
The people who walk by this interactive shopping window get to control the video. By designing this concept people get to know the WeSC activists but they don’t force it on to them. WeSC makes it easy to engage, without asking any effort of their customers.
What's being seen on the screen is created by users online, all over the world. The creators get their 10 minutes of fame by displaying their name and their personalized pattern.
 Watch the video for a first impression and walk by the shopping window for this awesome experience.





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Sunday, November 7, 2010

A burned house becomes public art

What is it?
The Imagination Station is a Detroit nonprofit working to cleanup Detroit. One of its first activities is to demolish and renovate two houses in the Corktown neighborhood. One of the houses will be the site of a new community center. The other—which was badly burned by arson—will become a public art space. Check out the impressive work to salvage materials from the fire-wreckage by Catie Newell.  CLICK HERE

Why it's cool?
They turned negativity into positivitity by turning this destroyed house into a public art place. It's fascinating to see this. 


Asia’s most spectacular leisure, and entertainment destination.

What is it? The Sands SkyPark is a 200m high architectural masterpiece sitting on top of the three hotel towers at Marina Bay Sands located in Singapore. With an impressive 12,400 square meters of space, the Sands SkyPark can host up to 3900 people.  On this inspiring deck you’ll find Exclusive restaurants including ‘The Sky’, a restaurant by Singapore’s celebrity chef Justin Quek. If you’re into swimming you can take a dive into the 150-meter infinity swimming pool, the world’s largest outdoor pool at that height.  Every evening there’s live entertainment from Asia’s most famous DJ’S. Soon they’ll expand this concept with more exclusive restaurants and lounges.

Why it’s cool? From this privileged observation deck, hundreds of visitors at a time can enjoy the unforgettable panorama view.
This deck holds a huge amount of people. 12,400 square metres is more than 3 soccer fields! It gives the visitor an exclusive day and anyone who enters the sky park will feel like he’s living on top of the world.

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There's a Newspaper Being Made, Right Now, In a Museum.

What is it?
Currently there’s a newspaper plastering the windows at the ‘New Museum’ in New York City. But this time it’s not for cover the windows due preparations for an upcoming show, it’s actually part of the exhibition inside.  A new publication called the New City Reader is being produced as part of a show called The Last Newspaper, an exhibition that focuses on the way that artists interpret and remix the news. 
The main ideas that founders  Joseph Grima and Kazys Varnelis wanted to explore with this project are the intersections of urban space, public space, and information space. The staff is actually working in the museum and visitors have the ability to observe them and ask them anything about this project.

Why it’s cool?
With this project the founders are reactivating a traditional medium. The traditional thought of a newspaper is to bring people togheter. Newspapers were used to project a city’s identity out to the world and held up a mirror to it’s citizenry. 

People can walk by the museum, stop and read the newspaper on the windows of the museum or grab a hardcopy issue inside. It’s also fascinating to see the team at work inside the museum. 
When you’re in the building you can be a part ofone of the most interactive experiences of the project: a Hermes Rocket typewriter where visitors can peck out letters to the editor, some of which will find their way into future issues. 

This dreamteam explains the succes of the typewriter: "Though hardly anybody knows how to hit a strong manual keystroke, and even though the machine is in bad need of a new ribbon, for whatever reason, people love the typewriter."






Check out this fascinating newspaper: http://newcityreader.net/