This is a project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC.
The business concept of WeSC is "Good people doing great things together". This brand hired professonal skaters and snowboarders as their activists. These activist (for example skater Jason Lee) are cool, inspiring, and are the ones that differentiates WeSC from other street clothing brands.
The idea behind this interactive window is to have the brand and clothing interact with people as they walk past the window. The stars of the video are the activists of WeSC.
The business concept of WeSC is "Good people doing great things together". This brand hired professonal skaters and snowboarders as their activists. These activist (for example skater Jason Lee) are cool, inspiring, and are the ones that differentiates WeSC from other street clothing brands.
The idea behind this interactive window is to have the brand and clothing interact with people as they walk past the window. The stars of the video are the activists of WeSC.
Why it’s cool?
The people who walk by this interactive shopping window get to control the video. By designing this concept people get to know the WeSC activists but they don’t force it on to them. WeSC makes it easy to engage, without asking any effort of their customers.
What's being seen on the screen is created by users online, all over the world. The creators get their 10 minutes of fame by displaying their name and their personalized pattern. Watch the video for a first impression and walk by the shopping window for this awesome experience.
The people who walk by this interactive shopping window get to control the video. By designing this concept people get to know the WeSC activists but they don’t force it on to them. WeSC makes it easy to engage, without asking any effort of their customers.
What's being seen on the screen is created by users online, all over the world. The creators get their 10 minutes of fame by displaying their name and their personalized pattern. Watch the video for a first impression and walk by the shopping window for this awesome experience.
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