Thursday, April 28, 2011

MINI Vending Machine. The easiest way to choose your MINI car.

What is it? Mini presents a digital fully interaction projection eaturing the new line-up of cars and accessories. Mini made it look like a vending machine.  Every random viewer can text a short code representing the MINI of their choice. Then the vending machine will dispense the particular model for a playful ride, accompanied with a personalized message.

Why it’s cool? This is the very first interactive vendingmachine with a largest projection. It ’s very remarkable and something passers will not forget.  This is a innovative form of advertising.  It gives potential MINI buyers another reason to get one of these cars. 

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