What is it?
At Amsterdam’s International Fashion Week, OAT shoes presented its “Virgin Collection”. This is a new line of bio-degradable shoes that can be planted in the ground to sprout trees. Its materials break down easily and the seeds are embedded somewhere inside the design. Bury them in garden, woods or compost and nature will welcome them! The concept was well received and won second prize at the Green Fashion Awards.
Why it’s cool?
Finally, you can look cool and not feel guilty about what you’re wearing. Wearing those OAT shoes gets extra comfortable because you have the knowledge that one day your fashion will beautify the world with literal shoetrees. The goal of the founder Christiaan Maats is to help people connect with the enviroment in imaginative ways. And that worked out pretty well!
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